Karen Deans, WINNER of Kent Business Woman of the Year Award!

Topping off a record year for field fare, MD Karen Deans WINS the ‘Business Woman of the Year Award’ at the 2020 Kent Women in Business Awards (KWIBA); and is a runner up for the ‘Growth Award’.


Described as a woman who is “not afraid to take a risk” and who “leads with her heart and is backed by a business brain” …

The prestigious award had Karen competing against some talented, driven and passionate business women including Hasmita Reardon (Reardon Properties), Natalie Pieri (Accounting Connections Ltd) and Siobhan Stirling (Sharp Minds Communications).

On receiving the award, Karen said “I am honoured to be a winner but I have a fantastic team and couldn’t do what I do without you”

Karen Deans has been MD of field fare, since 2002. In that time, she has expanded the frozen range to include over 150 lines of premium ready meals, desserts, vegan products and loose serve fruit, veg, bakery and fish products, with seven Great Taste Awards, five shortlisted and runner up Great British Food Awards, two Free From Awards and one Veggie Award Highly Commended, as a testament to the quality of her tireless NPD work; all carefully sourced by her for quality and authenticity from an international roster of the finest specialist producers.

Her Business Woman of the Year Award comes on the back of a record year for field fare, which welcomed 43 new stockists to a total of over 370 farms shops, garden centres and delis across the UK, including a growing swell of zero-waste shops. It saw a 14.84% growth in turnover, a new salesperson expanding reach in the South West of England and an exciting build of the Bring Your Own Tubs initiative, enabling the refilling of customers’ reusable containers on Scoop & Serve lines. Introduced by Karen in 2016, it exemplifies the vision, prescience and social conscience that marks her out as that ‘business brain with a heart’ that so impressed the KWIBA judges.

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