We're a family owned business that started over 40 years ago in the beautiful kent countryside.
We realised there was so much more delicious frozen food that would delight our customers so over the years we’ve expanded our range (of loose, frozen products) to include delicious pastries and desserts, frozen fish lines and individual meal makers, all carefully selected and easy to prepare straight from the freezer.
Great meals start with great ingredients. At Fieldfare, sourcing and selecting the very best ingredients and produce is something we think we’re pretty good at. We’re meticulous about not only ensuring the best quality and taste, but also making sure we’re using sustainable ingredients.
We are big believers in reducing unnecessary food waste. That’s why our unique pick-your-own system gives customers the choice to take as much as they want but not more than they need.
We only choose the best-quality products. Frozen is nature’s natural preservative, it locks in freshness so we can give you delicious, high quality food all year round without you having to worry about short use by dates.
We don’t believe in using plastic unless we have to – we’ve still got lots to do but you won’t find any of our food in packaging unless it has to be.
We’re a big fan of farms. We work from one, which is nice, and we have really strong links to the fantastic farm shop community across the UK. This special retail community has always been a big part of our business. We continue to have a great relationship with them and will always support the British farming community. We’re council members of the Farm Retail Association (FRA) and proud sponsors of the Rising Star Farm Shop of the Year awards….like we said, big farm fans!