ABOUT US
We're a family owned business that started almost 50 years ago in the beautiful Kent countryside..
We began selling ’scoop your own’ loose frozen fruit and vegetables, providing our customer with the very best quality produce all year round and in the exact quantity they needed – simple!
We realised there was so much more delicious frozen food that would delight our customers so over the years we’ve expanded our range (of loose, frozen products) to include delicious pastries and desserts, frozen fish lines and individual meal makers, all carefully selected and easy to prepare straight from the freezer.
Here at fieldfare, we are passionate about the following things:
Providing great quality, convenient and tasty frozen food.
Giving our customers the choice to buy what they want, and not more than they need.
Reducing food waste and unnecessary packaging and encouraging customers to do the same.
Delicious Loose Frozen Food
Sold with as little waste and packaging possible and available at farm shops, garden centres, independent retailers and convenience stores across the UK.
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A Great British Business
Available at farm shops, garden centres, independent retailers and conveience stores throughout the UK.
You can find us all across the UK! We started off selling Fieldfare in farm shops, a community that has always been a big and very important part of our business. As we’ve grown, we’re now available in garden centres, independent retailers and convenience stores – both big and small! To find your closest stockist tap your postcode into our store locator.
We’re a big fan of farms. We work from one, which is nice, and we have really strong links to the fantastic farm shop community across the UK. This special retail community has always been a big part of our business. We continue to have a great relationship with them and will always support the British farming community. We’re council members of the Farm Retail Association (FRA) and proud sponsors of the Farm Retail Awards….like we said, big farm fans!
We’re a member of the Garden Centre Association and proud to sponsor Best Food Hall / Farm Shop category at the annual conference and awards.
We’re been a supplier member of the Association of Convenience Stores (ACS) since 2023, nominated as an Innovation Showcase Finalist in 2023.
After our trade shows we donate the contents of our freezers to The Felix Project (formerly Fareshare) for re-distribution to community charities,who use our food to make meals. In 2026 we had saved 4902 meals from going to waste!
Giving you delicious, high-quality frozen food with as little waste and packaging possible
We are big believers in reducing unnecessary food waste. Our unique pick-your-own system gives you the choice to take as much as you want but not more than you need.
We only choose the best quality products.
Frozen is nature’s natural preservative, it locks in freshness so we can give you delicious, high quality food all year round without you having to worry about short use by dates.
We don’t believe in using plastic unless we have to.
We’ve still got lots to do, but you won’t find any of our food in packaging unless it has to be and we encourage you to do the same.
