The Rise of Frozen Food

UK shoppers are waking up to the benefits of frozen foods, but it’s not all down to the pandemic as you may think.

In the news!

Read all about our exciting rebrand in this month’s issue of Fine Food Digest (page 45).

Chosen, Frozen and Ready To Pick

Fieldfare unveils its contemporary new look We are very excited to introduce our brand new look and website. Unveiled just in time for Easter, the striking new creative reflects our bold new strategy to challenge the way consumers shop, encouraging more sustainable habits whilst delivering a range of delicious, high quality frozen produce.  The new direction builds on the offer Fieldfare has quietly delivered for […]


Fieldfare welcome all shoppers but due to our products being sold loose we don’t recommend them if you suffer with anaphylaxis from the following allergens: peanuts, tree nuts, sesame, milk, egg, shellfish (molluscs and crustaceans) and fish.

We also urge caution for other allergen sufferers as there is a risk of cross-contamination from celery, gluten, lupin, mustard, soya and sulphites which may be present in products in the same freezer.