Meet Our Team

Anna Cryer

Anna Cryer

Chairman

I’m Chair of field fare, the company my father Richard started 40 years ago. From small beginnings selling ‘scoop your own’ frozen fruit and vegetables from a barn in the Kent countryside (where my brothers and I spent our summer holidays helping out), he and my mother grew the business to include baked goods and ready meals and customers across the UK. I am happy to be continuing our family’s tradition and am passionate about the nutritional benefits and convenience of good quality frozen food and our commitment to minimal, sustainable packaging.

Karen Deans

Karen Deans

Managing Director

I started working with Richard and Ann Cryer at field fare in 2001, becoming Managing Director in 2004, and have enjoyed every minute of it. It is fair to say that running field fare keeps me rather busy as do my two sons. Over the past few years, it has been rewarding to see the company and its product range grow, none of which could have occurred without the great team that I have around me. Luckily, we all have the same philosophy – work hard but try to have fun in the process.

Richard Schofield

Richard Schofield

Head of Sales

I am the Head of Sales, my background has been in Accounts, Hospitality, Franchising, (my own business) to running a Farm Shop for 5 years, which is how I came to know the lovely people here at field fare. I love my sports and played Rugby Union (the proper game)!! hah, until recently, I also play Tennis and Squash competitively as I love to compete.  I have a 9 year old son whom is my pride and joy.

David Rhodes

David Rhodes

Regional Sales & Business Development Manager

I’ve spent my whole career working in the farming retail and catering industry and have a real passion for food and cooking! The last 9 years, I have been a farm shop manager which is where I discovered field fare! 

My love of food has also lead to my recent discovery of swimming & running to help fight off the middle-age spread! I love the outdoors & am a bit of dare devil as I like to try new challenges most recently wake boarding & indoor skydiving!

Claire Gray

Claire Gray

Sales and Marketing Administrator

I’ve been the Sales and Marketing Administrator at field fare since 2005. I particularly enjoy contact with our customers across the United Kingdom, on a daily basis, on the phone and on Twitter most of whom I’ve got to know quite well over the years. I also design the newsletters, marketing and promotional literature and deal with daily sales administration. I love photography and keeping fit.

Dave Rosser

Dave Rosser

Accounts Administrator

As Accounts Administrator, I look after all things financial plus anything else that gets thrown my way during the course of a busy day. I’ve been with field fare since 2005. I have one teenage son, who is a budding heavy metal drummer (hmmm thanks for that!). I, myself, am passionate about music and in my spare time can be found teaching/playing clarinet and saxophone.